Zeta Ceti has spent the last 20 years in the California medical cannabis industry as a master cultivator, patient advocate and entrepreneur. In 2012 he founded Green Rush Consulting (GRC), an Oakland-based company that has helped clients across the U.S. win licenses to operate dispensaries, cultivation operations and other cannabis-based businesses.
Early in his career, Zeta developed many innovative cultivation concepts to help cultivators provide the most effective medicine possible to patients. He continues to forge new ground by developing creative business ideas and strategies that help entrepreneurs become successful in the fast-growing cannabis industry.
In 2010, Zeta helped build one of the first cannabis consulting agencies in the U.S. with dispensarypermits.com. With the help of his partner and co-founder Sarah Cross, Zeta established GRC to take this business concept to the next level, by helping entrepreneurs nationwide build cannabis businesses in cultivation, processing, distribution and other emerging markets.