With 18 years of experience in corporate conference and private event production Jane West’s extensive skill set includes directing event operations, branding and experiential marketing, media relations and employee media training, and strategic community outreach and education campaigns. She founded the brand Jane West, LLC and Edible Events Co., LLC in November 2013 pinpointing a need in the cannabis industry for large-scale events that rebrand cannabis consumption, build new consumer demographics through education, and offer experiential marketing.
Prior to undertaking her mission to mainstream responsible, adult-use cannabis consumption events, Jane produced large scale for nonprofit organizations (UNICEF, UNDP, NetAid, JDRF) and corporations (GE Medical, Cisco Systems, Presidential Inaugural Conference). She holds Master’s Degree in Social Work & Community Outreach from the University of Denver.
Inspired by her predecessors and passionate about the cause, Jane has quickly immersed herself in the cannabis industry. The pioneering cannabis event series she created and directs garnered international attention and has been featured on CNBC’s 2014 “Marijuana in America”, Nightline, The London Telegraph, 4 separate 2014 New York Times articles and over 150 unique media articles and media pieces. Jane can pull anything off, there is no project too big or too ambitious. In May of 2014, she converted her event series to a collaborative fundraising effort with the Colorado Symphony Orchestra, further emboldening the evolution of cannabis events and leading to a finale at Red Rocks. Her additional consulting work is tailored to her clients’ needs and has included cannabis industry educational events, booth design and marketing, and branding and experiential marketing strategies.
She is the National Events Director and Co-Founder of Women Grow. Launching in July of 2014, Women Grow is a professional networking organization empowering women to succeed in the cannabis industry. Through nationwide monthly networking events held in over 16 states, Women Grow is designed to inspire the next generation of cannabis industry professionals while promoting the pioneers who have made legalization a reality.